09.30h Welcome 
  • David Escudé, Sports councillor of Ajuntament de Barcelona
  • Pere Vilà, Territorial representative of the General Secretariat of Sports and Physical Activity in Barcelona
  • Anna Pruna, president of INDESCAT
10.00h Inaugural Conference: The importance of innovation in the sports industry 
Xavier Verdaguer
Founder of Imagine Creativity Centre
Entrepreneur from Barcelona based in Silicon Valley, who has launched several technological innovation companies during the last 6 years. Xavier has degrees in Information Systems Engineering and Technical Architecture from the Universidad Politecnica de Cataluña and has completed graduate studies at Stanford University.
10.30h Round table: Sport 3.0 or how to connect with the Z generation (conducted by Jordi Roquer, Board of INDESCAT)
Santi Nolla 
Director of Mundo Deportivo
Ernest Folch 
Director of Diario Sport
Victor Casanovas 
Digital & Trend sports manager of SevenMila
Marc Menchén 
Director of Palco23
11.30h Coffee break
12.15h Innovations in sports events: Fan Engagement 
Juan Iraola 
Technology Manager of Real Sociedad de Fútbol

Industrial Engineer (specialty Organization) by the University of Navarra, with almost 30 years-experience helping companies transform and innovate their businesses through technology (ERP, CRM, Bis, etc.) and in almost all sectors (automotive, aeronautics, machine tools, distribution, retail, sport).
12.45h Innovations in sports facilities: automated cameras? 
Joan Bennassar
AutomaticTV Director of Mediapro

Senior Telecommunications Engineer. Director of AutomaticTV and Mediacoach at Mediapro. He has been associate professor at UPF, Director of Innovation at Barcelona Media and partner at Nejuice and NetProfit.
13.15h Round table: Innovation strategies in the sports industry (conducted by Xavier Verdaguer, founder of Imagine Creativity Centre)
Marc Fitó
Innovation Director of Buff
David Gimenez
IoT Director of Fluidra
Maria José Bujan
Commercial Director and Marketing of Championchip
14.00h Lunch
15.15h Sports Future Trends 
Rohn Malhotra
Cofounder of SportsTechX

A serial entrepreneur having successfully exited his last startup in 2017. Combining his consulting and entrepreneurial backgrounds, he currently works at the intersection of Sports and Innovation as a SportsTech expert.
15.45h Round table : Future Trends (conducted by Oriol Serra, Cluster Manager of INDESCAT)
Klara Stepanova
COO & Founder of Competize 
Lluís Pascual
CMO of 3D Digital Venue
Rohn Malhotra
Cofounder of SportsTechX
16.30h Sports Investment Forum (conducted by Begonya Perdiguero, head of Start-up Catalonia of ACCIÓ)
Pitch of the 6 startups selected in front of reference investors
17.45h Closure



  • Participants79
  • Meetings Requested139
  • Meetings Accepted74


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